In the luxury clothing retail world, personalization of experience and customer journey are key to engaging customers and providing a personalized retail experience. Directly involving the client in guiding their shopping experience can immediately translate into improved customer care, enhanced brand value, and increased profits due to additional sales.

Using an AI recommendation system, BIP xTech developed a solution designed to suggest outfits and complementary items, seamlessly integrating into the processes of the look-styling departments and client advisors. Powered by Microsoft Azure technologies, the system was able to scale and support personalization in a way that was both intuitive and practical.

The scope of the solution centered around creating a consistent method for generating new outfit suggestions for customers. This system fed both direct marketing and digital communications, as well as in-store suggestions. Human expertise played a critical role in the system's development, and the tool was designed to augment the employee's ability to offer personalized recommendations.

This AI-based applications leverage existing collections to suggests outfit combinations, to be then used to guide in-store shopping and online communications to follow possible clientele interests. The tool also allows high flexibility in changing and suggesting new items, providing to the in-store employees the possibility to enhance customers experience.

The AI-powered style recommendation tool showed outstanding performance from the early trials, improving with industrialization. By retraining on new items and collections using historical customer data, performance reached an almost human-like precision, leading to a 20% increase in the acceptance rate of suggested outfits.

Thanks to widespread success, the AI solution has been integrated into all steps of the retail value chain, from marketing to customer advising, and is now an essential part of the process.

In collaboration with the client, BIP xTech developed a comprehensive suite of tools that enhance every step of the recommendation and sales process. With AI-driven suggestions powered by Microsoft Azure, customer-facing experts are now supported by a consistent, reliable, and highly effective tool, boosting both customer engagement and business results.