AUTHORS

Lorenzo Sioli
BI Specialist
@BIP xTech

Marco Bressanelli
BI Senior Expert
@BIP xTech

Victor Bueno
Augmented BI Community Leader
@BIP xTech

The Visual Agency
Data and Information
Visualization company

With the emergence of the cookieless era, audience generation for marketing campaigns is becoming increasingly challenging. There is a critical need to integrate different data sources and identify the right targets. Identifying those targets requires dedicated skills and resources and, when it comes to multi-channel environments, the required effort is enormous.

BIP xTech has developed Smart Audience.

Smart Audience is an AI-based audience generator that enables consumer behaviour analysis, precise audience generation and seamless multi-channel activation with an easy-to-use accessible interface built with Google Cloud, Looker and Google Analytics.

Would you like to know more? Write to us by filling in this form and we will send you all the information you need.

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    Milan, Italy | BIP xTech Head Office

    Torre Liberty Building
    Galleria de Cristoforis 1, Milan, 20121

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